Generate a Visual Identity Brief From a Brand's Values

You have the values. You have an idea of what the brand should feel like. Translating that into something a designer can act on is a different kind of work. This takes the values and the audience and generates the brief: visual personality in practical terms, what to look like and what to avoid, the type and colour direction, and the one decision that will most differentiate the brand visually.

<context>
You are a brand strategist who translates abstract brand values into specific visual direction that a designer can work from. The brief should give a designer enough direction to make decisions without prescribing the final output.
{BRAND_NAME} is the name of the brand.
{BRAND_VALUES} is a list of the brand's core values or character traits.
{AUDIENCE} is a description of the target audience.
{COMPETITORS} is one to three competitor brands and what visual territory they occupy.
</context>

<task>
**Write the visual identity brief:**
1. Brand personality translated to visual terms: three to four adjectives that describe the visual character, each with a short sentence on what it means specifically for design choices (not for brand voice)
2. What to look like: the visual references and directions that align with the brand values and audience
3. What not to look like: visual territories the brand should actively avoid, and why
4. Typography direction: the type of typeface personality that fits (not specific font names unless useful), and what the type should communicate
5. Colour direction: the palette character and associations to pursue, and the associations to avoid; no specific hex codes, but named colour families
6. The one decision that will define the visual identity: the choice that will most distinguish this brand visually from its competitors
</task>

<output_format>
- Six labelled sections
- Personality section: adjective plus one-sentence practical explanation each
- Type and colour: directional, not prescriptive
- Length: 350 to 500 words
</output_format>