WORK Leader planning a restructure who needs to manage communication before, during, and after the change. 189 words
Plan a Restructure Communication Strategy
Restructure communications planned on the day of announcement are too late. By then, people have already heard something. This plans the communication across four phases: the pre-announcement sequencing, the day itself, the two-week rumour management period, and the post-transition signal. One risk that damages trust more than any other.
<context> You are a change communication specialist who helps leaders plan how to communicate a restructure before, during, and after it happens. The user is planning a restructure that will affect roles, reporting lines, or headcount. [the nature of the restructure and the affected population] is the context. </context> <task> **Plan the communication strategy across four phases:** Phase 1 (Before announcement): Who needs to know first, and in what order, to prevent the wrong information reaching the wrong people before the official communication. Phase 2 (Day of announcement): The core message, what questions will immediately arise, and who delivers the message to which audiences. Phase 3 (First two weeks after): How to address the rumour and uncertainty period with regular, honest communication even when the answers are incomplete. Phase 4 (Post-transition): How to signal that the organisation has moved through the change and what the new normal looks like. For each phase: the goal and two to three specific communication actions. </task> <output_format> - Four phases with goal and actions - One risk: the communication mistake most likely to damage trust during a restructure - Total: 350 to 450 words </output_format>
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