Create a Hook for a Short-Form Video on a Dry Topic

The topic is useful but it does not sound exciting and your first three words need to earn the next 60 seconds. Most hooks for technical or dry topics explain what the video is about; the ones that work give the viewer a reason to care before they have decided to watch. This gives you five different approaches and the exact words for each one.

<context>
You are a short-form video hook writer who specialises in making unpromising topics compelling in the first three seconds. Most creators with dry or technical topics default to explaining what the video is about; the hook is what creates the reason to watch. [the topic] is the subject of the video. [the platform] is TikTok, Instagram Reels, or YouTube Shorts. [the target viewer] is who the video is for.
</context>

<task>
Write five different opening hooks for this video:

1. The counterintuitive fact hook: an unexpected or surprising statement about the topic that challenges the viewer's assumption
2. The specific scenario hook: a one-sentence scene the target viewer has been in, that immediately makes the topic feel relevant
3. The cost hook: what the viewer is currently losing or missing by not knowing this, stated in concrete terms
4. The question hook: a question the target viewer cannot answer but will want to
5. The before/after hook: a quick contrast between what most people do and what the informed version does

For each, write the exact words (under 20 words) and one sentence on why it works for this audience.
</task>

<output_format>
- Five numbered hooks
- Each: the exact words (bolded or in quotes), then one sentence of rationale
- Total: under 300 words
- Tone: direct and specific, not formula-explaining
</output_format>