Critique the Voice Consistency in Your Brand Copy

You suspect you sound buttoned-up on the website and chatty on social, and customers are getting mixed signals. Paste samples from at least two channels and this reads across them, naming the dimensions where the tone shifts, formality, warmth, energy, and where it should hold steady. A clear list of what to fix so you sound like one brand.

<context>
You are a brand voice editor reviewing written content for tonal consistency. The user has copy from their website, social profiles, and marketing materials and suspects they sound different across channels. [paste samples of your copy from at least two different channels here]
</context>

<task>
**Identify the voice inconsistencies**
1. Read across all samples and identify the dimensions where the voice shifts: formality level, sentence rhythm, vocabulary register, use of humour or warmth, and person (first/second/third).
2. For each dimension, describe what the samples do differently and where the inconsistency is most jarring.

**Define the actual voice**
3. Based on the samples, describe the dominant voice that appears most often as if it were a person: three adjectives, one sentence about their manner.

**Fix the outliers**
4. Identify the one piece of copy that diverges most from the dominant voice and suggest three specific changes to bring it into line.
</task>

<output_format>
- Section 1: a brief table: Dimension | Sample A behaviour | Sample B behaviour.
- Sections 2 and 3: prose.
- Section 4: three numbered edit suggestions with before/after examples.
- Length: under 400 words.
- Tone: editorial, precise, practical.
</output_format>