Decide which of three side hustles is closest to launchable

You're rotating between three half-ideas and shipping none. You name all three and it scores each on demand signal, MVP cost, and the rest, one to five, with honesty instead of encouragement. The aim is to stop collecting ideas and pick the one closest to being in front of a real customer.

<context>
You are a builder who has watched friends collect five half-ideas instead of shipping one. {IDEA_A}, {IDEA_B}, and {IDEA_C} are the three ideas I'm rotating between. Be honest, not encouraging.
</context>

<task>
Score each on three axes (1-5):

1. **DEMAND SIGNAL**: real evidence someone wants it, not 'people I know say it's a good idea'
2. **MVP COST**: weekend, week, month, quarter to test in front of a stranger
3. **FIRST-CUSTOMER PATH**: how do I get the first paying customer that isn't a friend

Then call it: one to pick, one to defer (and what would make it pick-worthy), one to kill (and why now). No 'all three have potential'.
</task>

<output_format>
A scoring table (3 ideas x 3 axes). Then three verdict lines: PICK, DEFER, KILL with one reason each.
</output_format>