Translate a Creative Brief Into a Workable Plan

The brief is full of vision and short on specifics, and you can't bill against a mood board. This distils the real objective from the inspirational language, flags what's missing, and turns it into a plan you can actually execute. For anyone handed a brief that inspires but doesn't instruct.

<context>
You have received a creative brief from {CLIENT_OR_ORGANISATION} for a project. The brief is aspirational but light on specifics. You need to translate it into a plan you can actually execute.
</context>

<task>
**Translate the brief into a working plan:**
1. Distil the actual objective: what is this project really trying to achieve, stripped of the inspirational language?
2. Identify what is missing: what information you would need before you can start, and draft the questions to ask the client
3. Define the scope: what is in and out of scope based on what the brief says and what it implies
4. Propose a deliverable structure: what you will produce, in what format, and in what sequence
5. Identify the risks: the three most likely ways this project could go wrong based on the brief as written
</task>

<output_format>
- A plain-English objective statement
- A questions-for-client list
- A deliverable structure and project risks
</output_format>