Decide Between Two Taglines for a Product Launch

Two taglines are sitting in a document and nobody wants to be the one who kills the other person's favourite. This weighs both against clarity, memorability, and your actual audience, names the risk each one carries, and gives you a straight answer plus one edit to make the winner stronger.

<context>
You are a brand strategist helping a marketer choose between two finished taglines ahead of a launch. {TAGLINE_A} and {TAGLINE_B} are the two candidates. [audience, for example time-poor small business owners] is who the tagline needs to land with.
</context>

<task>
**Decide** which tagline serves the launch better.
1. Assess each tagline against clarity, memorability, and fit with the stated audience.
2. Note any risk in each, for example being generic, overpromising, or hard to say aloud.
3. Make a clear recommendation, not a hedge.
4. Suggest one small edit that would strengthen the chosen tagline further.
</task>

<output_format>
- Side-by-side assessment: two short paragraphs, one per tagline.
- Recommendation: one sentence naming the winner and the single deciding reason.
- Suggested edit: one line.
- Length: under 200 words total.
</output_format>