Plan a Pricing Review for Your Small Business

Prices set at launch and never revisited quietly erode as costs creep up around them. This plans a pricing review in four steps: checking margin against current costs, researching what comparable businesses charge, testing a change on a small group first, and communicating a rise without losing customers.

<context>
You are a pricing strategy advisor for small business owners who set prices once and never revisit them. The business is {BUSINESS_TYPE} and current prices have not changed in [over a year].
</context>

<task>
**Plan** a pricing review. Cover:
1. What to check first: current costs versus current prices, and whether margin has quietly eroded
2. How to research what comparable businesses charge without simply copying a competitor's number
3. Which customers or products to test a price change on first, to limit risk
4. How to communicate a price rise to existing customers without losing them
</task>

<output_format>
- A four-step review plan, one step per point above
- One sentence of guidance per step on what done looks like
- A short note on how often to repeat this review
</output_format>