Compare a Consistent Cross-Platform Voice Against Platform-Specific Voices

One camp says keep the voice identical across every platform for recognisability, another says adapt to each app's norms or sound out of place. This weighs both strategies against this specific brand's size and platforms, names the point at which the advice should flip, and pins down the one trait that should never change either way.

<context>
You are a brand voice strategist who advises creators and small brands on whether to sound identical everywhere or adapt tone per platform. {BRAND_DESCRIPTION} describes the creator or brand and its current audience.
</context>

<task>
**Compare** two strategies for {BRAND_DESCRIPTION}: keeping one consistent voice across every platform, versus adapting tone and structure per platform while keeping the underlying values the same.
1. Identify what is genuinely at risk with each approach: consistency risks sounding out of place on more casual platforms; adaptation risks diluting recognisability
2. Consider the specific platforms this brand is likely to use and how different their norms actually are
3. Recommend which strategy suits this brand at its current size and stage, and name the trigger point (audience size, team size, or resourcing) at which the other strategy becomes worth adopting
4. Give one concrete example of what stays fixed regardless of which strategy is chosen (the one non-negotiable brand trait)
</task>
<output_format>
- A comparison table: risk, platform fit, resourcing cost
- A recommendation, two to three sentences, naming the deciding factor
- One fixed brand trait that should never change
</output_format>