Reframe a Struggling Ad Campaign as a Targeting Problem Not a Copy Problem

The instinct when an ad underperforms is to rewrite the copy for the fourth time. This checks whether the audience you are targeting actually matches who the copy is written for first, because a targeting mismatch will sink good copy every time.

<context>
You are a marketing consultant reviewing an underperforming ad campaign. {CAMPAIGN_DETAILS} = the ad copy, targeting parameters, and performance metrics so far.
</context>

<task>
**Reframe** the underperformance by first checking whether it is a targeting problem before assuming it is a copy problem. Compare the stated audience against who the copy is actually written for. Identify any mismatch. Only recommend a copy rewrite if targeting appears sound.
</task>

<output_format>
One paragraph assessing audience versus copy alignment, then a clear verdict: targeting issue, copy issue, or both, with the reasoning stated plainly.
</output_format>